Ways Real Estate Agents and

Loan Professionals Can Work Together

There is no better symbiotic relationship for growing referrals and generating business than that of the real estate agent and loan professional. Agents have preferred loan professionals they can count on to provide their clients’ with real estate capital from application through to closing quickly and with transparency — and loan professionals have preferred real estate agents they can count on to add to their steady stream of business they can depend on. But this working relationship has other greater possibilities.

Educating.

The real estate agent’s and a loan professionals combined knowledge can be harnessed in a number of different ways to educate real esate buyer's on the acquisition process. They could create a collaborative social media campaign to reach out to first time investors or other niche groups.

Marketing.

A custom co-branded marketing collateral they create, saves time and helps to promote the agent’s brand and reputation. A talented loan professional can assist in social media marketing or creating an effective email campaign. The loan professional can be a great resource for marketing and advertising questions you may have.

Service.

Service is another important piece of the real estate agent and loan professional partnering. Returning calls and keeping clients apprised of the progress of their acquisition. The entire process  can be very stressful for buyers, but a confident, knowledgeable, and empathetic team can be a great asset to an investor.

The Bottom Line.

Things don't always go as planned and everyone is bound to make a mistake from time-to-time. That’s why trust is so critical if the real estate agent/loan professional relationship is going to flourish. Loans can be declined, homebuyers can pull out at the last minute — and the first thing we tend to do is look for someone to blame. Trust in this instance is not throwing your partner under the bus. When something goes wrong, find out what happened before assigning blame. Depending on the nature of the problem, determine what can be done to avoid it happening again in the future.

Working together to solve problems is beneficial and quite profitable to all.